Friday, October 29, 2010

Send Out a Halloween Themed Email That Discusses Curb Appeal

The email could be titled “Keep Your Home From Looking Like A Haunted House to Potential Buyers”.

Remind clients to look at the outside of their home from the perspective of a potential buyer.

• Is the paint chipping or faded?

• Are the windows clean and their frames in good repair?

• Is the lawn mowed? Are the shrubs, flowers, and trees healthy-looking?

• Are the sidewalks and driveways in good shape?

Thursday, October 28, 2010

Host a Home Decorating Contest on Your Website

Ask your clients to post photos of their decorated homes to your website. Award prizes for the best decorated homes.

Ideas for prizes include:

• Gift certificates to local restaurants, movie theaters, video stores, or shopping centers

• Gift certificates for free chimney cleaning or furnace check

• Coupon for free home market analysis

• Coupon for free smoke and/or CO2 detectors

• Halloween gift baskets

Wednesday, October 27, 2010

The Housing Market Doesn't Have to be Scary!

Real estate agents love to send out postcards, and homeowners love to be remembered, that’s why your clients will appreciate a helpful postcard for Halloween.  One way to grab their attention is by sending a Halloween themed postcard with a cute greeting such as, “The Housing Market Doesn’t Have to be Scary” along with your information. On the other side of the postcard, you can include tips for safe trick-or-treating on Halloween. As a parent, or adult, who will be handing out candy, it’s always good to have a thoughtful reminder of safety tips.  Usually these postcards will end up on refrigerators, and after Halloween, they can just be turned around leaving your information visible year-round!

Tuesday, October 26, 2010

Keep Trick-or-Treaters Safe This Halloween

Send an email to your clients with tips on how to keep their kids safe while trick-or-treating.  Some suggestions include:
  • Never trick-or-treat alone
  • Never enter a stranger’s house
  • Wear a light-colored costume or put reflective tape on a costume so the child is visible to cars
  • Never run across the middle of a street – stay on the sidewalks and cross at crosswalks only
  • Make sure children can see clearly if they are wearing a mask
  • Don’t eat any goodies until you have inspected them
  • Take a flashlight
  • For older kids who are going with a group of friends – find out where they are going, with whom, and when they will return


Monday, October 25, 2010

Treat Your Neighbors to a Free Service

Give the kids and parents in your neighborhood free treats.  Assemble treat bags for the kids and insert, or attach, a coupon for the parents for a free market analysis on their home.  Be sure to include your name, company, email, phone number, fax number, and website address.

Remind Clients to Winterize Their Homes

Send a postcard to clients with a checklist of things they need to do to get their homes ready for winter.  Include items such as:
  • Clean your firplace and wood stove chimneys
  • Make sure smoke and CO2 detectors are working
  • Schedule a furnace inspection
  • Clean and cover outside condenser of a/c unit
  • Insulate exposed water pipes and turn off outside faucets
  • Insulate your hot water tank with an insulating blanket
  • Check and replace weather stripping and caulking around doors and windows
  • Check the roof for missing shingles and tiles
  • Clean gutters of fallen leaves and other debris


Thursday, October 21, 2010

Everyone's a Winner!

Hand-deliver pumpkins to your past and current clients - one pumpkin per child in each household.  Have the children carve their pumpkins and email pictures to you.  Pin the pictures to a wall near the entrance so that visitors, office staff, and other agents can enjoy them.  I suggest that you don’t have winners and losers.  They are all winners!  Send everyone who sent you a picture, a gift certificate for a kid’s meal at a local restaurant.  The children will have fun, and parents will remember you for making their kids feel special!

Wednesday, October 20, 2010

Host a Costume Contest on Your Website

Send an email to clients inviting them to post pictures of themselves, their children, or even their pets in their Halloween costumes to your website. Award prizes for the best costume(s).

Ideas for prizes include:
  • Gift certificates to local restaurants, movie theaters, video stores, or shopping centers
  • Gift certificates for a free chimney cleaning or furnace check
  • Coupon for a free home market analysis
  • Coupon for a free smoke and/or CO2 detector
  • Halloween gift baskets

You can have one or several categories for costumes: 
  • Best children’s costume
  • Best pet costume
  • Scariest costume
  • Cutest costume
  • Most original costume

Tuesday, October 19, 2010

Thank Your Homebuyers with a Bulb Basket

What better way to welcome your clients into their new home than with a nice bulb basket.  A large basket would contain some gardening hand tools, a knee board, some gloves and, of course, large bulbs.  Your clients can plant those bulbs in their new home this fall and enjoy the benefits come spring with a splash of color! 

Be creative and have fun! Your clients will appreciate the thoughtful gesture!

Monday, October 18, 2010

Host a Halloween Home Buying Seminar

Host a Halloween-themed home buying seminar at your office or local community center. Put an ad in the local paper inviting the public to the seminar.  Invite someone from a local lending institution to speak about financing.  Hand out brochures with pictures and descriptions of your listings. Serve cider and donuts. Give out Halloween treat bags with your business cards and the lending institution representative’s business cards in them or buy gift bags with your business information already printed on them.

Some ideas for the Halloween treat bags include:
  • Disposable cameras for clients to use to capture their Halloween memories 
  • Halloween or fall themed stationary
  • Halloween picture frames
  • Pen and pencils with your business information on them
  • Halloween or fall candles (choose scents like pumpkin and apple)
  • Halloween key chains with your business information on them


Friday, October 15, 2010

Keep Halloween Alive

In most neighborhoods, a carved pumpkin is an invitation to ring the doorbell!  What better way to keep the spirit of Halloween alive than to deliver a pumpkin and a door hanger to your clients door!  One side of the hanger could have tips on carving their pumpkin, while the other side could have an amusing message with your name and contact info.  What a thoughtful and “ghoulightful” idea!

Thursday, October 14, 2010

Send out a Halloween Themed Flyer about the First Steps to Buying a Home

What is the first thing you should do in the home buying process?  
  • Conduct research! Use the Internet and local library as resources to find out what you need to know about buying a home. Learn real estate and mortgage terminology.
  • Set a budget.
  • Get pre-approved for a mortgage.

Remind buyers that an agent can help them with any step in the home buying process.


Wednesday, October 13, 2010

Helping Clients Navigate the "Spooky" Waters of Home Financing

In these tough economic times, clients can be worried about being able to obtain financing for their new home purchase.  To ease their fears consider sending Halloween themed flyers showing them how to “Navigate the Spooky Waters of Home Financing”.  The flyers could contain a checklist of the things your clients can do to obtain the best possible financing for their new home purchase.  Some things to include are: check credit reports from all 3 reporting agencies, resolve any discrepancies on the reports, and pay off any small debts if possible.

Make sure you include your business card as well as cards from loan originators that you have worked with.  Assure your clients that financing a new home is not out of reach.

Friday, October 31, 2008

Happy Halloween!!

Bookmark this blog so it will be handy next year when its time to start your Halloween marketing again! And remember to check out our regular Best Agent Business blog for information on streamlining your Real Estate business. Happy Halloween!!

Wednesday, October 29, 2008

Want to Live on Ghoul Street?

Create a GHOUL Street in the neighborhood you are marketing to by inviting several neighbors to do theme decorations. Each house should have a different theme. This would work out even better if you have several listings in the same neighborhood. Then advertise the “Ghoul Street” to the general public. Be sure to have a prominent real estate sign because you might generate some extra traffic to your houses. Make sure they are nicely decorated with pumpkins, mums, etc., but not an overdone Halloween theme which tends to detract from the property.

A Spook House!

Sponsor a Halloween haunted house, probably one tailored more to families than teenagers. While it is not wise to do this in one of your real estate properties, you could go in with some other businesses and rent a place. The publicity will be great. Be sure to pass out treat bags with your business card in it at the exit of the house!

Monday, October 27, 2008

How Scary Can They Be?

Host a Halloween pumpkin carving contest. Advertise for people, both real estate clients and the general public, to send you pictures of their best pumpkin carving. Invite people to visit your website where you can post some great pumpkin patterns and links to more. Have everyone in your office vote on their favorite and send a small gift certificate or other small gift to the winner. Be sure to have people enter their contact information so you can update or ad them to your database. This would be a great accompaniment to your pumpkin giveaway!

Thursday, October 23, 2008

Have You Ghosted Your Clients Yet?

Maybe you started “ghosting” your neighbors already. Maybe you have even started “ghosting” your fellow real estate agents, office staff, and business associates. But have you considered starting this fun Halloween tradition in your listing neighborhoods?
If your sellers are still in the listed home you should start with them and one other house. If not, then pick any of the neighboring homes. What a wonderful way to increase the friendliness of a neighborhood and thus the sell-ability of it!

Wednesday, October 22, 2008

A Basket Full of Fright!

Everyone loves a gift basket! You could thank your recent buyers with a nice sized basket filled with Halloween goodies. You could incorporate some of the ideas on this site, such as the soaps, mini gourds and pumpkins, spring bulbs, and potpourri bags. Some other ideas include candy corn, pumpkin seeds, Halloween decorations, t-shirts, scary movies or books, etc.

Tuesday, October 21, 2008


Best Agent Business is involved in a wonderful effort to increase neighborly love—with a frightful twist! We have started what is called “Ghosting It Forward.” This is a combination of the movie “Pay It Forward” and the fun Halloween tradition of “Ghosting” or “Boo-ing,” as some neighborhoods call it. Basically the idea is that you gift some neighbors with a bag of candy, a nice card, a small decoration or any other small gift that you feel is appropriate. The fun part is that you do this in secret!
Do not let your neighbor’s know that you were the one who ghosted them! Include, with your gift, the directions which instruct them to do the same to 2 other neighbors. After a while this idea will spread around your neighborhood, your town, and we might even see it happen all around the country. It has already begun. Have you been ghosted yet?