In these tough economic times, clients can be worried about being able to obtain financing for their new home purchase. To ease their fears consider sending Halloween themed flyers showing them how to “Navigate the Spooky Waters of Home Financing”. The flyers could contain a checklist of the things your clients can do to obtain the best possible financing for their new home purchase. Some things to include are: check credit reports from all 3 reporting agencies, resolve any discrepancies on the reports, and pay off any small debts if possible. 
Create a GHOUL Street in the neighborhood you are marketing to by inviting several neighbors to do theme decorations. Each house should have a different theme. This would work out even better if you have several listings in the same neighborhood. Then advertise the “Ghoul Street” to the general public. Be sure to have a prominent real estate sign because you might generate some extra traffic to your houses. Make sure they are nicely decorated with pumpkins, mums, etc., but not an overdone Halloween theme which tends to detract from the property.
Sponsor a Halloween haunted house, probably one tailored more to families than teenagers. While it is not wise to do this in one of your real estate properties, you could go in with some other businesses and rent a place. The publicity will be great. Be sure to pass out treat bags with your business card in it at the exit of the house!
Host a Halloween pumpkin carving contest. Advertise for people, both real estate clients and the general public, to send you pictures of their best pumpkin carving. Invite people to visit your website where you can post some great pumpkin patterns and links to more. Have everyone in your office vote on their favorite and send a small gift certificate or other small gift to the winner. Be sure to have people enter their contact information so you can update or ad them to your database. This would be a great accompaniment to your pumpkin giveaway!
Maybe you started “ghosting” your neighbors already. Maybe you have even started “ghosting” your fellow real estate agents, office staff, and business associates. But have you considered starting this fun Halloween tradition in your listing neighborhoods?
If your sellers are still in the listed home you should start with them and one other house. If not, then pick any of the neighboring homes. What a wonderful way to increase the friendliness of a neighborhood and thus the sell-ability of it!
Everyone loves a gift basket! You could thank your recent buyers with a nice sized basket filled with Halloween goodies. You could incorporate some of the ideas on this site, such as the soaps, mini gourds and pumpkins, spring bulbs, and potpourri bags. Some other ideas include candy corn, pumpkin seeds, Halloween decorations, t-shirts, scary movies or books, etc.
Best Agent Business is involved in a wonderful effort to increase neighborly love—with a frightful twist! We have started what is called “Ghosting It Forward.” This is a combination of the movie “Pay It Forward” and the fun Halloween tradition of “Ghosting” or “Boo-ing,” as some neighborhoods call it. Basically the idea is that you gift some neighbors with a bag of candy, a nice card, a small decoration or any other small gift that you feel is appropriate. The fun part is that you do this in secret!
Do not let your neighbor’s know that you were the one who ghosted them! Include, with your gift, the directions which instruct them to do the same to 2 other neighbors. After a while this idea will spread around your neighborhood, your town, and we might even see it happen all around the country. It has already begun. Have you been ghosted yet?
